Even when you show rather than tell, you still need words. In this case, a script. 

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People don't want to think about their pensions because they don't want to think about getting old. But if you've got a sum of money tucked away that’s slowly growing, you'll feel calmer and more secure about it.

 

My script took the uncertainty and anxiety about the future and pitched Penfold as the solution. Instead of confusion, clarity. Instead of uncertainty, confidence. Know how much you'll have when you retire and what it'll pay for, on your phone whenever you need it.

 

Barney Fagan's fantastic motion graphics did the rest.

Watch it here.